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York Cycling Club -
Visual Identity & Website Design
York Cycling Club
- Visual Identity & Website Design
More Than Miles, We're Family 🚴♀️🔥
For this passion project, I designed a full brand identity and website for York Cycling Club, a community-focused group dedicated to making cycling fun and inclusive.
More Than Miles, We're Family 🚴♀️🔥For this passion project, I designed a full brand identity and website for York Cycling Club, a community-focused group dedicated to making cycling fun and inclusive.
The Mission:
The Mission:
York Cycling Club isn’t just about cycling, it’s about community. With loneliness affecting two-thirds of teens, the club’s goal is to create a welcoming space where young people in York can meet new friends, stay active, and feel part of something bigger.
York Cycling Club isn’t just about cycling, it’s about community. With loneliness affecting two-thirds of teens, the club’s goal is to create a welcoming space where young people in York can meet new friends, stay active, and feel part of something bigger.
The approach
Research & Strategy
Competitor research with cycling clubs and community groups to pinpoint what makes York Cycling Club unique.
Research & Strategy
Competitor research with cycling clubs and community groups to pinpoint what makes York Cycling Club unique.
Research & Strategy
Competitor research with cycling clubs and community groups to pinpoint what makes York Cycling Club unique.
Wireframing & UX
Sketching out low-fidelity wireframes helped map out user flows that felt intuitive.
Wireframing & UX
Sketching out low-fidelity wireframes helped map out user flows that felt intuitive.
Wireframing & UX
Sketching out low-fidelity wireframes helped map out user flows that felt intuitive.
Building the Brand
Taking a bold, modern spin on Yorks history, I designed high-energy visuals like badges, banners, and membership cards.
Building the Brand
Taking a bold, modern spin on Yorks history, I designed high-energy visuals like badges, banners, and membership cards.
Building the Brand
Taking a bold, modern spin on Yorks history, I designed high-energy visuals like badges, banners, and membership cards.
Website Development
Designed in Figma and developed in Webflow, the site is built for easy navigation, mobile responsiveness, and to be easily built upon in the future.
Website Development
Designed in Figma and developed in Webflow, the site is built for easy navigation, mobile responsiveness, and to be easily built upon in the future.
Website Development
Designed in Figma and developed in Webflow, the site is built for easy navigation, mobile responsiveness, and to be easily built upon in the future.
The outcome
The outcome
With the final design, it was important to emphasise York Cycling Club’s core values - community, adventure, and inclusivity. The design encourages engagement, simplifies membership, and brings the clubs bold and energetic vibe to life.
With the final design, it was important to emphasise York Cycling Club’s core values - community, adventure, and inclusivity. The design encourages engagement, simplifies membership, and brings the clubs bold and energetic vibe to life.
Thanks for reading! ☀︎
Work with me
LOCATION: AUSTRALIA
WEBSITE CREATED BY JADE EVANS USING FRAMER
LOCATION: AUSTRALIA
WEBSITE CREATED BY JADE EVANS USING FRAMER
LOCATION: AUSTRALIA
WEBSITE CREATED BY JADE EVANS USING FRAMER