York Cycling Club - Visual Identity & Website Design
More Than Miles, We're Family 🚴♀️🔥
For this passion project, I designed a full brand identity and website for York Cycling Club, a community-focused group dedicated to making cycling fun and inclusive.
The Mission:
York Cycling Club isn’t just about cycling, it’s about community. With loneliness affecting two-thirds of teens, the club’s goal is to create a welcoming space where young people in York can meet new friends, stay active, and feel part of something bigger.
The approach
Research & Strategy:
I started by analyzing other cycling clubs and community groups, conducting a SWOT analysis to pinpoint what makes York Cycling Club unique.
Wireframing & UX:
Sketching out low-fidelity wireframes helped map out user flows that felt intuitive.
Building the Brand:
Inspired by York’s history, I designed high-energy visuals blending the Yorkshire rose with bold, modern colors.
I created fun graphics like badges, banners, and membership cards for the website and socials.
Website Development:
Designed in Figma and developed in Webflow, the site is built for easy navigation, mobile responsiveness, and to be easily built upon in the future.
The outcome
With the final design, it was important to emphasise York Cycling Club’s core values - community, adventure, and inclusivity. The design encourages engagement, simplifies membership, and brings the clubs bold and energetic vibe to life.
